As an introduction to the Denver community, the new Voodoo Doughnuts on South Broadway upped its usual charity game during the month of August.
The company, which started in Portland, Oregon, but has since expanded to Denver and Austin, Texas, has been running charity Tuesday events for several years. Each store location chooses its own nonprofit to donate a portion of doughnut sales to during one Tuesday per month. Each month, a new charity is picked.
During August, the South Broadway Voodoo at 98 S. Broadway held the event during all four Tuesdays.
“Doughnut shops are a real community environment, even big ones like Voodoo,” said David Blankenship, the assistant general manager of the shop. “We wanted to get ourselves acquainted with some civic organizations in the area.”
The South Broadway location is the second Voodoo to open in Denver. The first one opened off of Colfax Avenue in 2013. Now that the store has a larger presence in Denver, it can also give more back to the community, Blankenship said. During those charity Tuesday events, each of the shops will pick its own charity to donate to.
The company picks charities in a number of different ways, he added. Staff members research some of the different projects going on in neighborhoods where Voodoo stores are located. The shops also donates extra doughnuts to nonprofits, and so relationships are formed with those organizations. Sometimes it’s based on who the neighbors are, as was the case with the Ross-Broadway Library branch.
“Sometimes it just has to do with Voodoo’s overwhelming interests, which are generally for the benefit of people and the environment and things like that,” Blankenship said.
Blankenship estimated that the shop raises between $500 and $1,000 on those Tuesdays depending on sales.
The company gives information sheets to staff ahead of time so that they can also be more knowledgable on the charity of the month. It also helps teach them about the company’s policies on charitable giving, Blankenship said, adding “we want the staff to know that’s part of what the company they work for is about.”
In August, Voodoo raised funds for the following organizations:
Bayaud Enterprises, which works with people with disabilities or other barriers to employment by providing jobs and job training. The company also provides other resources, such as a laundry truck that travels throughout the city for homeless individuals.
Volunteers for Outdoor Colorado, which works with conservation agencies to help people become better stewards for Colorado’s natural resources. The projects take place across Colorado, from city parks and open spaces to the plains and mountains.
Byers School District, which includes an elementary and middle school, located at 444 E. Front St.
The Ross-Broadway Library Branch, located at 33 E. Bayaud Ave.
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